vintage patterns

Tuesday, February 5, 2013

Beauty Products of 1943

Coty perfume was one of my favorites. It was called 'Snow in Summer' and had a slight carnation scent. Coty no longer makes this fragrance, although I still have the bottle. 

Here's a tribute to some very lovely perfumes from a Life magazine, December 6th, 1943. 

These fragances -  L'Aimant, L'Origan, Emeraude, and "Paris" range in price from $55 to $2.25

Coty was founded in Paris in 1904 by François Coty, a visionary in the perfume industry. The company is rooted in New York and has offices around the world with 12,000 employees.

Coty's unique portfolio of widely known brands in fragrance, color cosmetics (including nail), plus skin and body care supports net revenues of $4.6 billion for the fiscal year ended June 30, 2012.

These names are some of the well known brands Coty creates in beauty products. 

Adidas, Baby Phat, Beyoncé Knowles, Celine Dion, David & Victoria Beckham, ex'cla.mat'ion, Faith Hill & Tim McGraw. GUESS?, Halle Berry, Jōvan, Kate Moss, Lady Gaga, Nautica, Rimmel, Stetson, Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Lancaster, Marc Jacobs, Nikos, philosophy, Vera Wang, Vivienne Westwood, adidas, ASTOR, Celine Dion, Chupa Chups, David & Victoria Beckham, Elite Models, ESPRIT, Kate Moss, Kylie Minogue, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, Nicole by O.P.I., O.P.I., Pierre Cardin, Playboy, Rimmel, Sally Hansen, TJoy, Tonino Lamborghini

Max Factor * Hollywood is another well know beauty product icon. Founded in1909 by Maksymilian Faktorowicz a Polish Jewish cosmetician from Poland. Max moved to
Los Angeles and worked in the movie industry, creating make up for the stars. Among his most notable clients were Ben TurpinGloria SwansonMary PickfordPola NegriJean HarlowClaudette ColbertBette DavisNorma Shearer, Joan Crawford, and Judy Garland. As a result virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.
He created many appearances for these actresses, such as Clara Bow's heart-shaped/pierrot lips.

By 2010, Procter & Gamble had discontinued Max Factor in the United States, instead focusing its marketing efforts on the more successful CoverGirl cosmetics line. Although, Max Factor continues to be marketed overseas.

These set range in price from $1.50 to $11.55

Here's a little add I thought was pretty funny, given this day and age...

A Barbasol shaving creme ad, lg $.25 Scantly clad women is who you will attract and yes having a million dollars will help too. The other women is a factory worker because Barbasol removes dirt and grease too. 

Hope you enjoyed this little diddly on perfumes. What is your favorite, leave a comment below, would love to know what women are wearing these days.


  1. Great post Victoria. I'm not perfume person, but my mom has worn Chanel No. 5 since I was a very little girl, and still does. That wonderful bottle always makes me think of her.

    1. Thanks Renee, Chanel No. 5 seems to be a very popular fragrance, White Shoulders is another one. My granddaughter picked up a Brittney Spears fragrance, I like that one, it wasn't to heady. I'm not a perfume person either, but I do like to smell them and whenever they are in the magazine I'll always take a whiff. Perfumes and cologne will change their scent once they are on my skin.